Will McLean is a designer and artist working in the Central Coast of NSW where he lives with his wife and 2 children.

Will draws and paints out of habit and addiction. He writes about his struggles on the battlefield of art in the Art Archive section of this site.

Will is a meticulous developer and favours simplicity and clarity within his code. He can’t stand writing things twice so searches for any way to automate. His experiments can be found in the Exercises section of this site.

Will designs within systems. No project is too small for a design system. He favours the unusual, if not, how can he progress? You can read about his work in the Case Studies section of this site.

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Mafia Tabak

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i.

j.

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l.

m.

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aa.

a.

Prototyping in code at Craig Walker ( Articles, Case Study )

You must be prepared to refactor previously built elements at every stage. After the first week, 40% of the time was spent building new features, whilst 60% of the time was spent refactoring existing ones. ( April 4, 2019 )

b.

Blend modes explained ( Case Study )

We all discovered them in the first week of university. In those days we used them like crazy people. There were a lot of neon vomit photo collages produced. These days I can use them with a little more restraint, however, I still don’t understand them. ( November 19, 2018 )

c.

Pollen pieces ( Case Study )

To get formal approval for something that is not directly related to a client is very tricky. It involves some convincing. However it is my responsibility to frame it correctly in order to highlight its benefits to the business. ( August 19, 2018 )

d.

Pollen Press ( Case Study )

It is a response to what we were already designing. It is not like a framework picked off a shelf. It is representative of the design patterns we were already producing. It has actually led to a deeper understanding of our own design. ( )

e.

Multiple States ( Case Study )

I had come out of some studios that didn't have an ethos aside from "do the fucking work or you're fired". It really affected the morale of everyone working there. So we wrote ours down in stone... digitally. ( April 22, 2018 )

f.

Waverley College Campus Tour ( Case Study )

We had been chipping away at it amongst more pressing features. Slowly, but methodically and relentlessly. I think the best features have developed over time and not in a rush. ( January 7, 2018 )

g.

Futurity ( Case Study )

I tried not to think too much about it when I was doing it. I didn’t want negative thoughts to scare me off trying anything. ( July 7, 2017 )

h.

MSXTOU ( Case Study )

There is something very satisfying and refreshing about the colours being selected by something out of our control – it often throws up some great pairings. ( March 4, 2017 )

i.

We Are All Connected ( Case Study )

I work in one hour blocks and I never think about the final product or work on one sketch for longer than 10 minutes. This relieves the pressure to be perfect and leads to far more engaging ideas. ( November 1, 2016 )

j.

Eelus 2.0 ( Case Study )

The biggest mistake I personally feel people make is ramming too much “design” into a portfolio site. To me portfolio sites should be minimal in their layout and typographic treatment. ( October 1, 2016 )

k.

Ore ( Case Study )

We looked at the designs and set a mathematical scale that defined the increases in size, line-height and margins on all typographic elements from captions to titles. This scale serves to create consistency and reduce development time. ( )

l.

Brighton Photo Biennial 2016 ( Case Study )

The challenge is relaxing the design rules enough to be able to accommodate future content, but not so much that the integrity of the design is compromised. ( September 30, 2016 )

m.

Sophie Dundas ( Case Study )

Hundreds of photographs later, I finally had a photo of each dress at the exact point of falling that worked visually. ( August 30, 2016 )

n.

Waverley College Nurrunga Newsletter ( Case Study )

We created a custom post type for the newsletter with a custom RSS feed. The custom RSS feed has the dynamic content and the custom html email newsletter code in it. ( June 30, 2016 )

o.

7D8 ( Case Study )

The aim was to reduce complexity, making it easier for anyone working on the site in the future. ( May 30, 2016 )

p.

DPP ( Case Study )

The consultation on the designs early in the process really helps to make the development process efficient, requiring little back and forths after the initial build. ( May 27, 2016 )

q.

Is The Level Dry? ( Case Study )

It has clarity of purpose. An answer and then three options to update. That is all it needs and all it has. ( March 27, 2016 )

r.

New Town Films ( Case Study )

The site is not a selling tool, which is a nice change. This meant we could just focus on creating the most engaging archive of productions possible. ( )

s.

Aimee Hirsch ( Case Study )

The result was a very fresh feeling identity that is still instantly recognisable to her old identity. ( )

t.

Waverley College ( Case Study )

It was about wading through the huge swathes of information that need to go on the site, organising it and making it easy to add that and any new information to the site. ( October 27, 2015 )

u.

Porgie’s ( Case Study )

The customers still needed to recognise Porgie’s as that brand they had become attached to, but also see that they were offering new services. ( )

v.

Photoworks ( Case Study )

In my opinion - and after this experience particularly - a rebuild is always a redesign. ( March 27, 2015 )

w.

Gregan Group ( Case Study )

Often it is easy to fall into the trap of over-decorating a design, but if you find the correct fonts and lay them out with space to breath the design always looks great. ( January 27, 2015 )

x.

Dick King-Smith ( Case Study )

We wanted this adult audience to be reminded of the books they used to read when visiting the site. ( January 4, 2015 )

y.

Charlotte Puxley Flowers ( Case Study )

We encouraged Charlotte to spend less on her site right now to get a better understanding of her digital needs before proceeding with a more expensive build, especially with the business in its initial transitionary phase. ( October 26, 2014 )

z.

Brighton Photo Biennial 2014 ( Case Study )

We had a great time taking the images on our phone and spinning around in circles. ( )

aa.

Dundas Communications ( Case Study )

It is easy to see that websites need regular refreshing and adjustments - there is no reason why it should be any different for the branding. ( September 26, 2014 )